Italians Restaurant

This project redefines two existing restaurant sites in Germany, transforming a tired, standardised fit-out into a distinctive and scalable dining concept.

Working closely with the client, we established a new brand identity for Italians, shaping not only the interior architecture, but the narrative, customer journey, and operational model to support future expansion across Germany.

Drawing on the richness of Italian culture, the design balances nostalgia with contemporary clarity, creating an immersive yet accessible fast-casual experience. Within the expansive inherited shell, we introduced a series of carefully articulated zones, from the intimate Taverna to the refined Enoteca, each defined through bespoke furniture, material palettes, and lighting.

This layering fosters both vibrancy and intimacy, accommodating a range of dining experiences within a cohesive whole. Delivered within an accelerated six-month programme, the project demonstrates a precise and collaborative approach, resulting in a commercially robust prototype that elevates the brand and positions the business for sustained growth.